Mais informações

HOCHHEIM, Norberto; Dantas, Maria Lia Carvalho. Produto e preço : uma análise de desempenho em empreendimentos imobiliários. In: ENCONTRO NACIONAL DE ENGENHARIA DE PRODUÇÃO, 21., INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT, 7., 2001, Salvador. Anais… Salvador: ABEPRO, 2001.
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Dados do autor na base InfoHab:
Número de Trabalhos: 13 (Com arquivo PDF disponíveis: 11)
Citações: 1
Índice h: 1  
Co-autores: Nenhum co-autor encontrado

Abstract

This work seeks to analyze the perception that companies of the real estate branch of Florianópolis have regarding the performance of its products, opposing them to the satisfaction manifested by its customers, through analysis of the user's satisfaction with the acquired product and comparison of this with the previous vision that the company has of the offered product. The article makes the analysis of the requirements of peformance of demands about comfort and durability, also taking in consideration aspects relatives to the price. First, interviews were accomplished with chairmen of six companies that act in the residential real estate market of the Center of Florianópolis. Further, an evaluation of six buildings (one of each company), through structured questionnaires, was made with the owners of the apartments (128 owners, representing 65% of all them, had answered the questionnaires). As a result of the research the level of syntony of the companies with its customers was observed, and the main satisfaction and dissatisfaction customers' points was shown.
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