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CARDOSO, Francisco Ferreira. Quality management system certification in small AEC organisations: a strategic choice or an obligation to meet customers requirements?. In: INTERNATIONAL CONFERENCE ON CONSTRUCTION PROJECT MANAGEMENT SYSTEMS, 2003, São Paulo. Anais… São Paulo, 2003.
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Abstract

The implementation of a Quality Management System (QMS) in Architectural, Engineering and Construction (AEC) organisations can constitute a voluntary and strategic decision, but can also be the result of an “external pressure”, made by customers, which brings the organisations towards certification. The major objective of this paper is to discuss the decision-making processes concerning the strategies of implementing a QMS in very small AEC organisations, of less then 10 collaborators, in order to orient the development of the so-called “professionals” certifications, by their different associations. We discuss it faced to both the Brazilian and the French realities. The major conclusion is that the forces can lead to four types of decision-making processes and not only to two, as defined by Shapero’s conceptual framework (Shapero & Sokol, 1982). In the situations where the approach is totally voluntary, firms develop a proactive strategy. It is the strategic vision of the leader that plays the most important role: he must consider that the certification could be a means of constituting a competing advantage; his perceived desirability must be strong. In the situations in which the organisations are “obliged” by the customers to be certified, they develop a reactive strategy, almost obligatory. It is the event or the break in the established routine, represented by the conditions imposed by the clients, which drives organisations towards certification. Nevertheless, between these extremes situations, we can define a third one, also proactive, but associated with event that will play an important part in the passage of the intention to the behavior, but represented by the professional certifications and by the support offered by the professionals unions. Finally, the last model is the extension of the second one, where the certification is “quasi-obligatory”.
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